Our Team

Tim GohmannDirector of Research

Tim Gohmann is a seasoned expert in research, business intelligence, and behavioral economics. He has returned to SPI as the company’s Director of Research. Tim’s is truly a researcher extraordinaire who seeks out large challenges. He has experience in designing and then delivering research to help companies understand what government officials want to purchase and how they want it delivered. Tim is also a master at crafting plans to forecast the revenue potential for firms that sell to government and he has specific experience with equity firms when they are considering mergers and acquisitions. He is also adept at designing, executing, and reporting on all types of comprehensive research initiatives.

As an entrepreneur, Tim has founded and managed multiple research and consulting ventures, providing services to a diverse range of clients. His work includes developing cutting-edge behavioral economics tools such as MindGuide® and BrandEmbrace®, both tools for operationalizing perceived value in marketing research.

His leadership experience includes managing substantial business units, driving revenue growth, and overseeing complex projects. Tim taught Behavioral Economics at the University of Texas and developed and delivered courses on behavioral economics and data analysis.

Tim has served on advisory boards and participated in industry standard-setting organizations. His expertise is further demonstrated by his extensive publication record and his involvement in media interviews and keynote presentations on topics related to behavioral economics and research methodologies. The SPI Team is delighted to be working with him again.

With demonstrated skills in data analysis, research design, project management, and system-wide performance improvement, Tim remains dedicated to advancing knowledge and practice in his field.